Generated an estimated $250,000 in positive regional earned broadcast media over a four year period on behalf of the City of Edmonds as a top Day Trip destination in Western Washington; assisted the Mayor and staff with critical communications strategies and community responses; forged stronger relationships between City staff and their community by acting as a neighborhood liaison; played a contributing role in creating and growing the City’s social media policy, pages, content and online communities; created positive PR and influencer buzz by inviting regional media celebrities to host community events, broadcast live from City locations and events, and share City of Edmonds happenings with their followers.